Transforming Ag
Mar 12, 2025
Sara Clausen
Director of Communications
IF YOU’RE LIKE ME, when you hear the word “transform,” you envision the Transformer toys that came out in the 1980s. Or maybe you think of the more recent blockbuster movies that feature robot heroes like Bumblebee and Optimus Prime! The “transformational” ability of these sci-fi characters is what inspired a marketing campaign Key Cooperative has been developing over the past year, which we’ve named “Transforming Ag.”
We recognize that the growers of today are regularly making decisions in their operations to leverage technology to drive efficiency, productivity and profitability. You need to be focused on solving problems, mitigating risk and increasing crop production. Therefore, you need a different experience and set of tools than what’s currently being offered. You’re looking for new and better ways to interact with Key, and we’re excited to transform to meet your needs!
Transforming Ag was born when your Key Board of Directors challenged the staff to strategically consider where we want to be regarding e-commerce, data and systems management with our members and customers. As Boyd notes in his Key Perspectives column, that challenge led us to invest in an entirely new accounting and operating system called Agvance. The Key team has been working on this project for months, and we’re very close to being able to introduce this transformational experience to you. Like any tool, it comes down to how well we use it. We’re excited to empower our team to assist you with the transition to this new business platform.
The implementation of Agvance is well underway, and we’re looking forward to going live with it this harvest. In future newsletters, we will introduce you to some of its customer-facing tools, including an entirely new online grower portal and app. These tools will provide the new and modern opportunities for conducting business with Key that you’ve been asking for, such as access to your data, the ability to view real-time business activity and notifications allowing you to make instant operational decisions.
This transformational project has also given us the opportunity to evaluate other products we’ve been using to communicate with our members and customers. We will soon be moving to a new product for texting daily cash bids. This new product will require growers to reregister to receive their cash bid texts. The registration process is straightforward and can be done by simply scanning the QR code at the end of this article. You can also visit our website to register, or your location CSR can help you as well.
This project has also proven the value of some business processes we’ve offered for years. We know that with the new system, even more growers will want one service in particular. An additional QR code has been provided below, which will guide you to a form where you can enroll in grain direct deposit. This program enables your grain checks to be automatically deposited into your bank account. Contact a member of the Key Grain team or your Originator if you have questions about ACH payments. They can also share more about the grain features of our new system!
Click to view QR codes or see the links below.
Receive Grain Cash Bid Text Alerts
Enroll in Grain Direct Deposit
Director of Communications
Key Cooperative to introduce new accounting and operating system
IF YOU’RE LIKE ME, when you hear the word “transform,” you envision the Transformer toys that came out in the 1980s. Or maybe you think of the more recent blockbuster movies that feature robot heroes like Bumblebee and Optimus Prime! The “transformational” ability of these sci-fi characters is what inspired a marketing campaign Key Cooperative has been developing over the past year, which we’ve named “Transforming Ag.”
We recognize that the growers of today are regularly making decisions in their operations to leverage technology to drive efficiency, productivity and profitability. You need to be focused on solving problems, mitigating risk and increasing crop production. Therefore, you need a different experience and set of tools than what’s currently being offered. You’re looking for new and better ways to interact with Key, and we’re excited to transform to meet your needs!
Transforming Ag was born when your Key Board of Directors challenged the staff to strategically consider where we want to be regarding e-commerce, data and systems management with our members and customers. As Boyd notes in his Key Perspectives column, that challenge led us to invest in an entirely new accounting and operating system called Agvance. The Key team has been working on this project for months, and we’re very close to being able to introduce this transformational experience to you. Like any tool, it comes down to how well we use it. We’re excited to empower our team to assist you with the transition to this new business platform.
The implementation of Agvance is well underway, and we’re looking forward to going live with it this harvest. In future newsletters, we will introduce you to some of its customer-facing tools, including an entirely new online grower portal and app. These tools will provide the new and modern opportunities for conducting business with Key that you’ve been asking for, such as access to your data, the ability to view real-time business activity and notifications allowing you to make instant operational decisions.
This transformational project has also given us the opportunity to evaluate other products we’ve been using to communicate with our members and customers. We will soon be moving to a new product for texting daily cash bids. This new product will require growers to reregister to receive their cash bid texts. The registration process is straightforward and can be done by simply scanning the QR code at the end of this article. You can also visit our website to register, or your location CSR can help you as well.
This project has also proven the value of some business processes we’ve offered for years. We know that with the new system, even more growers will want one service in particular. An additional QR code has been provided below, which will guide you to a form where you can enroll in grain direct deposit. This program enables your grain checks to be automatically deposited into your bank account. Contact a member of the Key Grain team or your Originator if you have questions about ACH payments. They can also share more about the grain features of our new system!
Click to view QR codes or see the links below.
Receive Grain Cash Bid Text Alerts
Enroll in Grain Direct Deposit